Exporting Herbal & Ayurvedic Products from India: A Step-by-Step Guide

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 India has been the bastion of Ayurveda and naturopathy for centuries. Our rich biodiversity, traditional knowledge, and botanical wealth have made India an herbal hub across the world.

The Ayurvedic products market has been growing steadily in recent years, and the global demand for Ayurvedic products is expected to increase in the coming years. India not only has a rich history of herbal products but also the quality and variety to match today’s global demand.

If pursued with the right strategy, regulatory readiness, branding, logistics, and partnerships, the herbal products export business can not only be profitable but also contribute to global health.

In this blog, we will discuss steps to export herbal products globally so that any entrepreneur can take advantage of this global opportunity.

1.     Get the necessary licenses and permits

Any international business starts with meeting the regulatory requirements. It is important to obtain some necessary documents and permissions before exporting herbal products. Follow the regulatory standards from the beginning to avoid any legal hurdles in the future.

 

Key Documents:

·       IEC (Import Export Code)

·       GST Registration

·       PAN Card

·       FSSAI/AYUSH Certification

·       Other Certifications: GMP (Good Manufacturing Practices), ISO, HACCP, and organic certification for a specific country (such as NPOP or USDA Organic)

2.     Check the target market

This is an important part of your business. First know the market, then sell the product. This becomes even more important in the case of exports, as you are dealing with the culture, priorities, and regulatory framework of a different country.

Key point to know:

·       Where is the demand?

·       Which products are popular?

·      What is the regulatory landscape?

·       Culture and consumer behaviour

 

3.     Adopt an effective branding and marketing strategy

The right marketing of the product is as important as making it. Not only quality but also the presentation is important to establish a brand internationally.

Elements required for strong branding:

·       Brand identity

·       Professional website

·       Social media presence

·       Authentic content marketing

·       Exhibitions and trade fairs

 

4.     Logistics and shipping arrangements

Logistics is the “backbone of export business”. If the product is ready, the market research is done, but the delivery is not done on time, then the whole effort may be in vain. The success of international business depends on the planning of the logistics.

Key points for logistics arrangements:

·       Shipping mode (Sea, air, or courier)

·       Packaging

·       Documentation

·       Insurance and risk management

·       Warehousing and local distribution

 

5.     Choose the right partners and distribution network

The role of local partners is important to capture the market in a new country. Going into business alone can indeed be risky, but the journey becomes easier with the right partner. It is advised that before choosing any partner, you should check its track record, financial position, and working style. A strong partnership can become the foundation of success.

·       Partnership options:

·       Distributors and importers

·       Agents and consultants

·       Joint ventures

·       E-commerce and marketplaces

·       An experienced exporter

Are you ready to take your herbal products business international? Partner with Ambe Natural (Natural extracts manufacturers) and take the first step towards success. Visit our website www.ambeorganic.com or contact us today to learn more about our product range and export assistance!